WHO ARE WE?

Imagine a rural family accessing top-quality brands with just one visit—This is what 2 Plus Fortune Alliances makes possible. As a dynamic aggregator platform, we bring together numerous trusted brands under one roof, providing diverse choices that simplify the shopping experience for customers across India’s rural landscapes.
Our passionate and experienced team works hand-in-hand with strategic partners, including Microfinance Institutions (MFIs), NBFC's, CO-OPERATIVE SOCIETIES, SECTION 8 companies to ensure seamless product availability where it matters most. By fostering strong collaborations and leveraging innovative supply channels, we empower rural communities with reliable access to quality goods—enhancing their daily lives and expanding market reach for our partner brands.
In addition to aggregation and distribution, we also take comprehensive care of all logistics support and after-service needs, ensuring a smooth and satisfying customer experience throughout, with a vast range of products in our offerings, we cater to the varied needs of rural households effectively.
At 2 Plus Fortune Alliances, we’re more than just distributors, we are committed to creating meaningful impact by bridging gaps between premier manufacturers and underserved consumers.

VISSION

Our vision is to rise as a beacon of excellence in India’s distribution landscape, becoming the nation’s most respected and trusted distribution house. We are dedicated to empowering our partners through unparalleled expertise, insightful guidance, and a comprehensive portfolio of products and services that inspire confidence and drive success. By placing control firmly in their hands, we strive to build enduring partnerships grounded in trust, collaboration, and shared growth

MISSION

2 Plus Fortune Alliances Pvt. Ltd. addresses the pressing challenge of limited access to premium, high-quality products faced by rural consumers due to fragmented supply chains and inadequate distribution infrastructure. By creating a seamless distribution ecosystem, the company solves the problem of reaching remote and underserved areas with affordable and trusted brands. Through its innovative aggregator model that leverages strategic partnerships, financial inclusion mechanisms, and efficient last-mile connectivity, 2 Plus Fortune Alliances overcomes logistical complexities and supply gaps to ensure consistent product availability. This approach makes modern products accessible and affordable, improving lifestyles and fostering sustainable growth in communities traditionally overlooked by conventional distribution networks.

WHAT MAKES US UNIQUE

Comprehensive Product Range & Exclusive Combos
Discover a wide selection of trusted products and exclusive bundle deals—all in one for every lifestyle need.

Affordable Quality You Can Trust
We offer top-quality products with ISI at prices well below MRP, delivering unbeatable value and affordability across rural, semi-urban, and urban markets.

Empowering Partners with Expertise
Gain access to expert support and training that helps our partners confidently grow and serve their customers better.

Seamless Supply Chain & Support
Experience fast, reliable deliveries and comprehensive after-sales care that keeps your shopping smooth and worry-free.